Choosing the right sales funnel software is the difference between a leaky bucket and a predictable machine that generates business revenue.
In this guide, we break down the top sales funnel tools. Whether you are a solo consultant or running a large agency, you will find the best sales funnel builder to match your specific needs. We evaluated these platforms based on speed, automation power, and ease of use so you can stop wrestling with tech and start closing sales.
Key takeaways:
- The best sales funnel software eliminates manual effort by combining page building, email marketing, and lead nurturing into one workflow.
- A visual sales funnel builder is essential for mapping the customer journey and identifying where website visitors drop off.
- Modern automation tools handle lead scoring and follow-up sequences to ensure no prospective customers are ignored.
- Successful marketing campaigns rely on actionable metrics like funnel performance and conversion rates rather than vanity stats.
- Your sales process should be supported by a user-friendly interface that enables rapid A/B testing and data-driven decision-making.
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Best Sales Funnel Software Comparison Table
To help you compare the top players in the market, here is a quick table that includes every sales funnel software mentioned in this guide.
| Tool | Best for | Free trial | Funnel templates | CRM / email depth | Page speed angle | Ideal user |
|---|---|---|---|---|---|---|
| Convertri | Fast landing pages and flexible funnel builds | 14 days | Yes, landing page, funnel, and website templates | Integrates with email, CRM, webinar, and automation tools rather than replacing them | Built around accelerated page technology and fast published pages | Marketers, course creators, agencies, and businesses where ad traffic speed affects conversions |
| Perspective Funnels | Mobile-first lead generation funnels | 14 days | Yes, mobile funnel templates and blocks | Includes CRM, metrics, email, automation sequences, and integrations on higher tiers | Strong mobile experience, especially for quiz and lead capture funnels | Coaches, recruiters, agencies, and service businesses running paid social campaigns |
| ThriveCart | Checkout funnels, courses, subscriptions, and upsells | 30 days | Yes, checkout, upsell, cart, course, and sales flow templates | Strong checkout automation and integrations, lighter as a standalone CRM | Focused more on checkout conversion than landing page speed | Creators, course sellers, and ecommerce businesses that need cart, upsell, and affiliate features |
| Salesforce | Enterprise CRM-driven sales funnels | 30 days | Sales process and CRM templates, not traditional landing page funnel templates | Very deep CRM, pipeline, reporting, AI, and sales automation | Not a landing page speed tool | Sales teams that need pipeline management, forecasting, lead routing, and enterprise reporting |
| VWO | Conversion optimization and funnel testing | Trial or demo options vary by product | No traditional funnel template library | Analytics and experimentation focused, not a CRM or email platform | Useful for testing page variants, UX changes, and conversion paths after pages are live | Growth teams that already have traffic and want to improve conversion rate through A/B testing |
| Zendesk | Support-led customer journeys and post-sale funnels | 14 days | No traditional funnel templates | Deep customer support, ticketing, messaging, AI agents, and service automation | Not a landing page speed tool | Teams that need support, customer retention, onboarding, and service workflows after acquisition |
Best Sales Funnel Software by Use Case
- Best for fast landing pages: Convertri. It is built for speed, flexible page design, and high-performing funnel pages.
- Best for mobile-first lead generation: Perspective Funnels. It is strongest for quiz funnels, mobile funnels, and social ad lead capture.
- Best for checkout funnels: ThriveCart. It is built around carts, upsells, subscriptions, courses, and affiliate selling.
- Best for enterprise sales teams: Salesforce. It is strongest when the funnel is managed through CRM, pipeline, forecasting, and sales automation.
- Best for conversion testing: VWO. It is best used alongside a funnel builder when you want to test landing pages, UX changes, and conversion paths.
- Best for support-led customer journeys: Zendesk. It helps after the lead becomes a customer, especially for onboarding, service, retention, and support automation.
What Is Sales Funnel Software?
Sales funnel software is a specialized digital tool used to build, manage, and optimize the multi-step path a prospect takes to become a buyer.
Unlike a standard website, which offers many distractions, a sales funnel builder creates a linear path designed for a single goal: conversion.
The core functionality of a sales funnel tool includes creating landing pages, managing email marketing automation, and tracking customer behavior. While a landing page builder only creates single pages, a full funnel builder connects those pages with automated workflows that nudge leads through the entire buying process.
Why your business needs a funnel builder
Digital marketers use these marketing tools to increase conversion rates. Instead of a static website, a funnel is designed for one goal: closing sales.
Here are the top reasons to invest in a funnel builder today:
- It helps you generate leads more efficiently.
- It empowers you to build sales funnels that act as a 24/7 sales engine for your online business.
- It syncs with your email marketing platform to deliver automated workflows that nudge leads toward a final purchase.
How We Chose the Best Sales Funnel Software
To find the best sales funnel, we looked at several critical factors for digital marketers:
- Funnel building capabilities. We prioritized a drag-and-drop editor that allows you to build sales funnels without coding.
- Automation features. The ability to nurture leads through email automation and lead scoring was a top priority.
- CRM integration. We looked for a built-in CRM or seamless syncing to manage deal management and custom pipeline stages.
- Analytics & tracking. Software must provide actionable metrics on funnel performance to help you make data-driven decisions.
- Pricing transparency. We favored tools with clear growth paths and no hidden fees for revenue growth.
6 Best Sales Funnel Software Tools
1) Convertri
Convertri is engineered to solve the single biggest pain point in digital marketing: slow pages killing conversion rates. It uses a specialized infrastructure to deliver lightning-fast results.
- Key features: Accelerated Page Technology, a true free-form drag and drop editor, and a built-in shopping cart.
- Pros: Blistering page speeds; total design freedom with no grid constraints.
- Cons: Does not include a built-in email autoresponder (requires integration).
- Starting price: Starts at $75/month (billed annually).
2) Perspective
Perspective is a mobile-first funnel builder designed for fast lead generation, quiz funnels, and paid social campaigns. It is best for businesses that want to capture leads through short, interactive mobile funnels rather than traditional long-form landing pages.
- Key Features: Mobile-first funnel builder, quiz funnels, and lead capture forms.
- Pros: Strong mobile experience, good for social ad traffic, fast to launch lead generation funnels, useful for interactive quiz funnels, and simple for non-technical users.
- Cons: Less suited to long-form sales pages, checkout-heavy funnels, or businesses that need deep CRM and enterprise sales pipeline features.
- Starting Price: Plan-based pricing starts at $59/month.
3) ThriveCart
ThriveCart is built around checkout funnels, online products, subscriptions, upsells, and affiliate sales. It is less of a traditional landing page builder and more of a revenue infrastructure tool for creators and businesses that sell digital products, courses, memberships, or physical products.
- Key Features: Checkout pages, order bumps, one-click upsells, subscriptions, affiliate management, course delivery, sales tax tools, cart templates, and integrations with email and automation platforms.
- Pros: Strong checkout conversion features, good for digital products and courses, useful affiliate tools, supports upsells and subscriptions, and works well for creators selling online.
- Cons: Not primarily a landing page speed platform, lighter as a standalone CRM, and less suitable if you need a full visual funnel page builder.
- Starting Price: Pricing is typically sold as ThriveCart account packages rather than simple monthly SaaS tiers.
4) Salesforce
Salesforce Sales Cloud is best for businesses that manage sales funnels through CRM pipelines instead of simple landing page funnels. It helps sales teams track leads, manage opportunities, forecast revenue, automate sales activity, and connect sales data across the organization.
- Key Features: Lead management, account and contact management, opportunity tracking, pipeline management, and AppExchange ecosystem.
- Pros: Very deep CRM functionality, strong reporting, scalable for sales teams, and a strong enterprise ecosystem.
- Cons: Not a traditional funnel builder, not focused on landing page speed, more complex to set up, and can become expensive with add-ons and larger teams.
- Starting Price: From $25/user/month for Starter Suite. Salesforce also offers a 30-day free trial.
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5) VWO
VWO is a conversion optimization platform used to test and improve existing funnels. It is not a classic funnel builder, but it supports sales funnel performance by helping teams run A/B tests, split URL tests, personalization campaigns, and website experiments.
- Key Features: A/B testing, personalization, heatmaps, session recordings, visual editor, and experimentation reporting.
- Pros: Useful for improving existing pages, supports structured testing, helps identify friction points, and works well for growth teams with traffic.
- Cons: Not a funnel builder, not a CRM, not an email marketing tool, and requires existing traffic to generate meaningful test results.
- Starting Price: Plan-based pricing by product and traffic volume. Trial or demo options vary by product.
6) Zendesk
Zendesk supports the post-sale part of the customer journey. It is not a traditional funnel builder, but it helps businesses manage support, onboarding, retention, ticketing, messaging, live chat, help centers, and AI-assisted customer service workflows after someone becomes a lead or customer.
- Key Features: Ticketing, messaging, live chat, help center, AI agents, customer support automation, customer data, reporting, knowledge base, integrations, and support workflows.
- Pros: Strong customer support platform, good automation features, and strong for teams managing customer relationships after conversion.
- Cons: Not a landing page builder, not focused on page speed, and best used after acquisition rather than for top-of-funnel conversion pages.
- Starting Price: From $19/agent/month for Support Team and $55/agent/month for Suite Team.
Sales Funnel Examples
Here are common sales funnel examples and the software that best fits each one.
1. Lead magnet funnel
A visitor lands on a page, downloads a guide, joins your email list, and receives a nurture sequence.
Best fit: Convertri or Perspective.
2. Quiz funnel
A visitor answers questions, receives a personalized result, and becomes a qualified lead.
Best fit: Perspective or Convertri.
3. Course sales funnel
A creator sends traffic to a sales page, offers a checkout, adds an order bump, and delivers course access.
Best fit: ThriveCart or Convertri.
4. Enterprise sales funnel
A lead enters a CRM, gets assigned to a rep, moves through pipeline stages, and is tracked through close.
Best fit: Salesforce.
5. Optimization funnel
A business tests page variants, button copy, layouts, and conversion paths to improve revenue from existing traffic.
Best fit: VWO plus your main funnel builder.
6. Support-led funnel
A new customer enters onboarding, receives help content, opens support tickets when needed, and is retained through better service.
Best fit: Zendesk.
The Convertri Advantage
While other sales funnel software relies on rigid, grid-based layouts, Convertri stands out with a "Photoshop-style" drag-and-drop editor. This means you can place elements anywhere on the page without being snapped into rows or columns.
The most significant advantage, however, is Accelerated Page Technology. In a world where a 1-second delay can reduce mobile conversions by 20%, Convertri’s ability to load pages in milliseconds is a game-changer for business revenue.
Dynamic Text Replacement
Automatically match your landing page headlines to your meta ads or Google ads to improve relevance.
Here’s how to add dynamic text in the app:
Mobile-Specific Editor
Unlike "responsive" builders that just stack elements, Convertri lets you build a custom mobile experience from scratch.
Here’s how:
Page Importer
Point the page importer at any of your old pages, and it recreates them inside the user-friendly interface instantly.
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Sales Funnel Software vs Funnel Builder vs CRM
It is easy to get confused by these marketing tools. Here is the breakdown:
- Sales funnel software: An umbrella term for any tool that helps you move a prospect through the customer journey.
- Funnel builder: Specifically refers to the landing page builder and the "logic" that connects pages.
- CRM software: Focuses on deal management and storing the history of prospective customers.
Key Features To Look For in a Sales Funnel Software
When you are ready to build sales funnels, ensure your software has:
- Drag-and-drop builder: You should be able to create landing pages in minutes.
- Email automation: To send follow-up sequences based on how website visitors interact.
- Payment processing: To turn leads into customers without third-party friction.
- A/B testing: This feature helps you refine your sales strategies by testing which landing page templates generate the most paying customers and drive revenue growth.
FAQs
What is the best sales funnel software?
For performance-focused marketers, Convertri is the best choice due to its speed.
What is better than ClickFunnels?
Marketers often switch to Convertri when they want faster page speeds and more design freedom.
Is there a free funnel builder?
Yes, Systeme.io offers a "Free Forever" plan that includes up to 2,000 contacts and 3 sales funnels. It is an excellent way for small businesses to start without financial risk.
Do I need a CRM with funnel software?
While you can use other tools, having a built-in CRM helps you track customer behavior more accurately. It simplifies your sales strategies by keeping all your lead data in one place.
What’s the difference between a sales funnel and a landing page?
A landing page is a single page with one goal. A sales funnel maps out the entire customer journey, ensuring you provide the right information at each stage of their decision-making process.
Why do businesses look for ClickFunnels alternatives?
While ClickFunnels is a popular choice for building sales funnels, many businesses seek alternatives to achieve faster page load times, stronger checkout capabilities, deeper CRM functionality, better conversion testing, or greater control over customer journeys.
What are the best ClickFunnels alternatives for specific needs?
Depending on your focus, the top alternatives include:
- Convertri: Best for faster page speeds, flexible landing page design, and performance-driven funnels.
- ThriveCart: Best for dedicated checkout funnels, upsells, subscriptions, and course sellers.
- Perspective: Best mobile-first platform for quiz-style and lead generation funnels.
- Salesforce: Best when your business prioritizes deep CRM features, pipeline management, and sales team workflows over traditional landing pages.
Final Thoughts on Sales Funnel Tool Selection
The best sales funnel software for you depends on your specific needs. Whether you run an online business or sell digital products, the right funnel software will help you turn leads into long-term clients. Focus on tools that offer a user-friendly experience and the power to scale.
If your priority is turning more ad clicks, leads, and visitors into customers with fast-loading pages, start with Convertri.
See Convertri in action.
